Is the internet of 2024 a relentless storm of mediocrity, drenching you in monotony?

Are we being held captive, our lives punctuated by the ceaseless pings of digital notifications that dictate our every move? Has the mesmerizing allure of endless videos, endless content feeds, endless sensationalized news stories turned us into mere puppets on a digital stage?

By April 2025, much of today's digital content may be completely inedible.

By Mike Reid | April 2024

Eventually, aren't there enough things to do the internet?

At a point, could the sheer number of options be overwhelming?

In a famous psychology study, aptly named The Jam Experiment, scholars from Columbia and Stanford established a complimentary jam tasting stall within a grocery store located in Menlo Park, CA.

This happened during the year 2000, a time when the allure of free jam samples outweighed the pull of today's distractions, because no one owned an iPhone back then.

On the first day, they decided to go all out and presented 24 distinct types of jam samples. With such an enticing array of choices, it's no wonder that 60% of those who came across the booth were lured to sample a jam. The options were broad, ranging from exotic kiwi jam to luscious peach, tart black cherry, and even red currant jam.

The researchers were unsurprised by these initial results.

Next, the researchers decided to up the ante and started to alternate the number of jams available. Every hour, they would transition from offering 24 choices down to just six, and then back up to 24 again.

Recall, when presented with 24 options, 60% of passersbys halted to sample a jam. However, when only six options were laid out, the interest was just 40%. Fewer options seemed to result in less appeal.

But here's where the findings took an unexpected turn: With a mere six options on the table, an impressive 30% of those tasting the jams went on to buy at least one of them.

In contrast, when given a staggering 24 options, only a tiny 3% of samplers actually went through with a purchase.

For an overwhelming 97% of the Menlo Park, CA population in 2000, 24 choices of jam proved to be too much to handle. It seemed as if they were paralyzed by the plethora of choices.

But wait. Isn't the internet an endless array of options and choices?

There's always another jam to try, always another choice to make.

And even when you do decide to 'purchase', can one ever find true contentment? Is satisfaction ever genuinely attainable?

Let's shed light on a harsh truth: The internet has morphed into a monstrous entity.

The internet, a place once celebrated for fostering connections, exchanging ideas, and sharing information has spiraled into a maelstrom of maladies. The worst part? We're drowning in it, unable to break free from the powerful current of incessant online activity.

What if one day Pete Buttigieg ran for president again, and John Mulaney voiced the campaign ads?

More than ever before, we find ourselves entangled in the sinister web of social media addiction, spellbound by an endless stream of statuses, tweets, and selfies.

And who stands to benefit from our obsession?

The tech titans, the behemoths who pull the strings of the digital marionettes we've become. They revel in our dependence, our unending 'engagement' with their platforms. Each click, each 'like', each shared post is a victory for them, a testament to their successful endeavor to make us permanent residents of their digital empire.

But dare to envision a future where life as we know it takes a drastic turn for the better. Picture a world where we rise above the constant onslaught of pointless distractions, where we have the courage to say no to the ceaseless buffet of meaningless chatter available online every moment of every day.

Imagine a digital real that's not merely improved, but exponentially better, a gleaming utopia that's a staggering 100,000% better.

In this new digital realm, the internet isn't a murky quagmire but a crystal-clear spring of valuable knowledge.

Gone are the days of navigating through a whirlpool of garbage.

Instead, we're presented with a treasure trove of trusted resources and insightful discourse. The corporate lords that once held us in thrall are now our allies, serving us, not exploiting us.

Privacy is cherished, never bartered.

The algorithms that used to confine us now liberate us, revealing an array of perspectives that enrich our understanding of the world.

Can you feel the thrumming possibility of this world?

This isn't just a fanciful dream.

It's a radiant dawn waiting to be ushered in by you. So, let's embrace it and make the leap towards a brighter and more joyous tomorrow!

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